Magento or WooCommerce...Which is a Better Pick?

It is the era of eCommerce, since eCommerce is a thriving field, eCommerce platforms are in high demand. To build an eCommerce system, there is a wide range of platforms available in the market. Magento and WooCommerce are two of the most popular eCommerce tools, as one is the standalone product owned by eBay and the other one is a plugin for WordPress. To the best of the knowledge, now every store or enterprise is asking for the online market, whether it is a physical product or some virtual stuff, all want to go with the online business.

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The reason why WooCommerce and Magento have such large communities is because the open source software creates positive appreciation of sharing, moreover Magento community edition and WooCommerce are both free and open source. These two platforms are easy to use; besides if you are thinking to start an online business, both of these are the appropriate eCommerce solutions. However, there is a question always raised by the developers that which platform is better in terms of functionality. As it’s a known thing that each coin has two sides, same with these two eCommerce solutions as well. They have their pros and cons as well.

Magento

When we talk about eCommerce, Magento is the first solution that comes in our mind. Though it was owned by eBay yet it has developed an enormous sense of community around itself. Basically it has two products: one is enterprise edition, which is a premium edition and the other one is community edition that is free of cost. It is intended for high-end eCommerce stores as it is the most customizable eCommerce platform that has multilingual and multi currency support.

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Any eShop, which is based on one of the Magento themes can be easily modernize as it is the most powerful framework of open source platforms. It is preferred by many web masters as it has the great level of control and it offers various official themes. These themes are effortless to increase the comprehensive services with multiple plugins and extensions.

Pros:

  • Wide community of developers
  • Flexible and scalable
  • Customizable
  • It allows you setup multiple online stores in one
  • It offers advanced advertising and endorsement tools like Google Analytics and Google optimizer

Cons:

  • Complicated architecture
  • It requires good server and good hosting environment
  • It offers limited capabilities for designers

WooCommerce
WooCommerce is the most admired plugin for WordPress. Now-a-days it becomes more popular on account of its ease of set-up and hosting. It is the best plug-in for eCommerce website as it’s a young platform for building an online shopping cart. It is a great choice for small medium businesses and startups as well, which are familiar with WordPress.

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WooCommerce has become the strength in the eCommerce space. We can appraise its popularity by knowing the fact that recently Automattic, the company behind WordPress acquired the team and company behind the WooCommerce WordPress plugin. It is popular in WordPress community as well as in online store space.
It can be adapted to any WordPress theme and this is something, which makes it a resourceful and robust plugin. It also offers efficient social media integration tools and plugins that create a great impact to build any site.

Pros:

  • Effortlessness in hosting and set-up
  • Maintenance and Development costs are low
  • Easy to customize
  • Manageable shopping carts
  • Offers ready-made mobile apps for sales tracking

Cons:

  • API extensions and advanced integration capabilities are limited
  • It supports only offline and PayPal payments. More payment gateways need to be purchased at an additional cost
  • On account of limited documentation developers need to rely on peer support and networking group

Conclusion

All in all, we reach out that both are the backbones of eCommerce solutions. Whether you are having bigger and sophisticated online businesses or small-medium enterprises, you can have all the rich features and flexibility with Magento whereas WooCommerce is the resourceful plugin for WordPress as it is free and customizable. You can take WooCommerce as your primary choice as it is the most simple and rising community or Magento as it is the most appropriate and comprehensive pick for your larger and sophisticated set-up. Choice is yours!!!